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Scott Meslow, author of From Hollywood with Love: The Rise and Fall (and Rise Again) of the Romantic Comedy, thinks the death of the romantic comedy was over-hyped. Rather than a rejection of the genre, specifically, he says it was more closely linked to wider industry factors. "It was more the decline of the mid-budget Hollywood film than romcoms in particular," he tells BBC Culture. "At that time, there was a sense that everything was either a $10 million dour indie film that might win best picture, or a $300 million Avengers movie blockbuster." As for why the romcom seemed to suffer more than other genres, Meslow thinks there was misogyny at play. "Romcoms are a genre that tends to star women, and tends to be disproportionately written and directed by women," he says. "Those were films that, during this time, it was easy for studios to either not make at all, or under-promote and under-produce."