Its popularity continued over the decades. During both world wars, watercress sandwiches in Britain at high tea became a national institution as people rejoiced in homegrown, healthy produce. And in 2003, in a bid to get Brits to eat more greens and to view watercress as more than a garnish, the campaign "Not Just a Bit on the Side" from British farmers restarted its notoriety. Even today in the most quintessential place for afternoon tea in London – The Ritz – an egg mayonnaise, chopped shallots and watercress brioche roll always features on the menu.
