While these career influencers vary in terms of location

While these career influencers vary in terms of location and cultural background, many of the most popular are young women in their 20s or 30s. Those who spoke to BBC Worklife said their followers largely share these traits. Durham, Sindhu Batra and Uman, who are all either Gen Z or millennials, say that while they don’t speak exclusively to women, their audiences are majority female and of peer age. “I think my community is very similar to who I am,” says Sindhu Batra.