Most albures have to do with sex. “[It’s a] way of talking about sex without talking about it,” said Dr Lucille Herrasti, professor of linguistics at the Autonomous University of Morelos. Like in many societies, many Mexicans view sex as a taboo subject. “Using albur is a way to generate the meaning behind the words without using the actual words,” Herrasti added, noting that albures have to be funny in order to make the ordinarily prohibited subject more approachable. She explained how objects that have phallic characteristics – such as the chilli – are used to craft double entendres. The result is that one can be innocently talking about making salsa from chilli, and someone else will hear something more salacious.
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