With a quarter of a million followers on the platform

With a quarter of a million followers on the platform, 26-year-old Durham is one of many social-media influencers who have risen to prominence by sharing tips about work with a casual, accessible tone. Many of these influencers reside in the US, but others span the globe: ​​Mehar Sindhu Batra, with nearly 400,000 followers, is based in London, but says most of her audience is in India; another popular career coach with a quarter of a million followers, who goes by “Rosie”, is New Zealand-based.