Connection was a key factor drawing Tanvi Passi, a 22-year-old finance student in Jalandhar, India, to Sindhu Batra. She began following her in 2020 and says one thing she appreciates about Sindhu Batra’s style is that she’s open about her own life. “She will tell you that she was feeling nervous before an interview, and then how it went really well,” says Passi. “She makes you realise that we are just people, like her … So that’s why I think she's really credible, because she herself does all those things.”